Millenials: A New Way To Shop
Millenials are true digital natives. They're smart, they're savvy and they know what they want - unique items that tell the world who they are. Our research looks at how they're changing online shopping.
Millenials live online - particularly on social media where they can express their personalities.
of the total UK audience saw our Snapchat Mother's Day campaign.
That’s 16m views.
of millenials say mobile trumps TV - the only age group to say so.
seek ideas from peers online.
want inspiration, not just products.
want personalised shopping.